Alek Cosmetics understand Makeup can have a positive impact on self-esteem by helping people feel more attractive, confident, and in control of their appearance. Makeup can boost confidence and self-efficacy, especially during challenging times. This can help people feel more capable in both personal and professional settings. Makeup can be a way to express oneself and present an authentic image to the world. Applying makeup can give people a sense of control over their appearance and how they present themselves to others. Alek Cosmetics understood the assignment. I encourage you to buy our products and you won't regret.